( 05 )
Pulse
( 2024 )
( Project Info )
60 photographs capturing a new wave of wellness. Novura leads the shift toward treatments that address internal causes of mental and physical strain - from IV hydration to hyperbaric oxygen therapy. The visual direction highlights Gen Z’s embrace of holistic health, where glucose trackers and neuro-beauty trends become modern status symbols. The series frames the body as a connected system, where inner balance translates to outer vitality and presence.
( Service )
Art Direction
( Client )
Alina Cortez
( Indusrty )
Health
( Award )
004
( Next Project )
Origin
( 06 )










